Course Overview

This course is completely online with a series of 20 lecture videos. Our reading materials and
checklists will help you keep track of the list of activities you have to do to stay ahead in the
game. You will also learn our updated, field-tested method of how you can strategize your social
media presence so that it serves to increase your sales in the long run.

Course Modules

Module 1: Key Social Platforms for Digital Marketing

• ● Benefits of Social Media Marketing
• ● Social Media Marketeer Responsibilities
• ● The Buyer’s Journey Stages
• ● Influential Social Media Platforms
• ● Key Terminology

Module 2: Setting up a Social Media Experience for a Business

• ● Best Social Media Account Practices
• ● Facebook for a Business
• ● Twitter for a Business
• ● LinkedIn for a Business
• ● Instagram for a Business
• ● Snapchat for a Business

Module 3: Growing and Engaging an Audience

• ● Community Techniques and Best Practices
• ● Content Sharing Best Practices
• ● Sharing Stories Best Practices
• ● Video Content Best Practices
• ● Hashtag Usage Best Practices
• ● Twitter Content Best Practices
• ● LinkedIn Content Best Practices
• ● Instagram Content Best Practices
• ● Snapchat Content Best Practices

Module 4: Creating and Optimizing Social Media Campaigns

• ● Campaign Set-up
• ● Facebook and Instagram Business Manager
• ● Twitter Ads Manager
• ● LinkedIn Campaign Manager
• ● Snapchat Ad Manager

Module 5: Developing Data-Driven Audience and Campaign Insights

• ● Campaign Tools and Analytics
• ● Facebook Tools and Analytics
• ● Twitter Tools and Analytics
• ● Linkedin Tools and Analytics
• ● Instagram Tools and Analytics
• ● Snapchat Analytics and Campaigns

FAQ

Is this a technical course?
No; you don’t have to have any technical or coding knowledge to get the most out of this course.
It’s designed for total beginners – even if you have no digital experience or marketing
background whatsoever. Instead, there’s more of a practical and commercial approach. Plus it’s
broken down into individual videos so you can move through each section at a pace that feels
right for you.

Will it help in my business/job/freelance market?
This course is designed for anyone willing to learn and implement their knowledge in real world.
Whether you are an entrepreneur yourself or are looking to work in the marketplace, our
courses will add huge value to get results in the real world.

Where is this certification recognised?
The Digital Marketing Institute is a world-leading certification body for digital marketing and
selling. Your certification will be recognised and respected by major organisations all over the
world, because DMI courses are created and validated by industry giants. If you’re unsure of
whether this certification fits your career development needs, chat to your HR professional or
ask one of the Digital Academy course consultants.

How is this short course assessed?
It’s trouble-free. The assessment is undertaken online, with a 40-question multiple choice exam.
You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.

Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody
looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and
other commitments.

Do I need to have a marketing background?
No. We will walk you through the fundamentals of Content Marketing. You don’t need any
specific marketing background to undertake and succeed in this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13
hours of content. You then take a 40-question multiple-choice exam online. This leads to an
Associate level certification.

Where is this certification recognised?
The Digital Marketing Institute is a world-leading certification body for digital marketing and
selling. Your certification will be recognised and respected by major organisations all over the
world, because DMI courses are created and validated by industry giants.